The competitive landscape for service-based businesses has changed dramatically over the last several years, and it will continue to change at an unprecedented pace.

Why? Because the continued development and distribution of technology has radically changed the way consumers are buying: It's changed how they hear about products and services; it's changed how they research them; and it's changed how they make their final purchase decision.

What Does This Mean For Your Business?

Answer these questions:

• Do you search online when looking to buy something?
• Do you read reviews from friends on social media?
• Do you carry a smart phone with you all the time?

We all do!

More importantly, your customers do!

And, these trends are are only accelerating. As much as we might wish they'd go away and let us continue with business as usual... the search/social/mobile paradigm is not going anywhere. It's here to stay.

The important thing is ​to ask yourself the hard questions and seek out the answers - even if they shake things up a bit:

• ​How do these changes impact how my customers interact with my business?
• How do these changes impact my business growth opportunities?
• How do these changes impact the way I approach the marketing of my business?

Dramatic Change Requires A Renewed Focus On The Fundamentals

Given all of these radical changes, you might be concerned that you are going to have to make drastic changes in your business.

That’s not necessarily the case.

Our experience shows that there are four fundamental marketing systems that need to be optimised in order to maximise growth in today’s wired, always-on and hyper-competitive marketplace.

The Four Key Marketing Systems:

1. REPUTATION
2. REACH
3. RESELL
4. REFERRAL

These are the key marketing systems every service-based business needs to plan for and optimise to maximise their growth potential.

These are not 'airy-fairy' gimmicks that were cooked up in an ivory tower or by some pie-in-the-sky TED-talk guru, they're proven concepts that have been tested, retested and tested again in the marketplace. 

Data shows, and our experience proves, that each of these systems can account for about 25 percent growth on their own and when combined effectively, can have a compounding effect that can ignite growth to 100 percent or more. 

Will It Work For Your Service Business?

About 95 percent of the clients we have worked with over the years are missing AT LEAST two out of these four critical, proven, marketing systems.

And the clients who are leveraging all four?

They’re growing.

Fast.

So unless your situation is completely out of the ordinary (which is possible but unlikely), there is a really big opportunity to accelerate the growth of your business.

And the acceleration we're talking about isn’t a short-lived “sugar-rush” kind of growth. It’s the sustainable and responsible kind—the kind that complements your ethical standards and supports your long-term vision for your business.

Are You Ready To Make A Shift?

You may realise that you need to make a change; that you aren't growing like you should; that your current approach to marketing isn't working and that you are committed to getting past your current income limits.

If so, we would be interested in talking with you to see if there is potentially a good fit to work together.

However, we must say upfront that we only work with one service business per industry in any location. That way we can give them all of our knowledge and experience without having to worry about a conflict of interest with another client.

And we are particular about who we work with.

We work with businesses that are already successful and are looking for strategic ways to become FAR MORE successful.

We work with clients that have the mindset and resources to handle the level of growth that is possible to achieve.

If that is you, we should talk.